About
I am an entrepreneur, creator, and thinker. I build businesses, capture stories, and explore ideas that shape the way we live, work, and create. My work spans across business, photography, writing, and filmmaking, but the common thread is simple: I believe in building things that last—whether it’s a company, a brand, or a story.
my story
I’ve always been drawn to the process of creation. Whether it’s a business, an idea, or a photograph, I’m compelled to build, document, and share.
Growing up in Dallas, Texas, I was surrounded by people who took pride in what they built. My family ran a business, but I never saw myself limited by a single path. Instead, I saw something deeper: the power of work to create meaning, impact, and community. I came to believe that work shouldn’t just be about making a living—it should be about what you contribute to the world.
That belief shaped me. I didn’t want to follow a path already set; I wanted to create something.
For me, that meant entrepreneurship.
Growing up in Dallas, Texas, I was surrounded by people who took pride in what they built. My family ran a business, but I never saw myself limited by a single path. Instead, I saw something deeper: the power of work to create meaning, impact, and community. I came to believe that work shouldn’t just be about making a living—it should be about what you contribute to the world.
That belief shaped me. I didn’t want to follow a path already set; I wanted to create something.
For me, that meant entrepreneurship.
Professional Journey
I’ve spent my career developing brands, crafting ideas, and building the skills that bring businesses to life. I believe that the things we create should empower others, tell stories, and stand the test of time. Whether it’s through strategy, design, or storytelling, my focus has always been on creating work that matters.
My current focus is Watermark, a platform redefining how creators, brands, and businesses own, protect, and monetize their work in the digital age. Creators deserve ownership, respect, and value for what they make, and Watermark exists to give them that power—so they can build, share, and monetize their work with confidence.
Alongside Watermark, I founded Krafft Studios, a creative studio specializing in cinematic storytelling and brand filmmaking. In a world oversaturated with content, great brands don’t just exist—they are experienced. Krafft Studios helps businesses capture their essence through compelling visuals, craftsmanship, and strategic design.
Beyond these ventures, I explore storytelling through writing and photography—documenting ideas, brands, and human stories that matter.
For me, work isn’t just about what you do—it’s about what you build, who it serves, and why it matters.
My current focus is Watermark, a platform redefining how creators, brands, and businesses own, protect, and monetize their work in the digital age. Creators deserve ownership, respect, and value for what they make, and Watermark exists to give them that power—so they can build, share, and monetize their work with confidence.
Alongside Watermark, I founded Krafft Studios, a creative studio specializing in cinematic storytelling and brand filmmaking. In a world oversaturated with content, great brands don’t just exist—they are experienced. Krafft Studios helps businesses capture their essence through compelling visuals, craftsmanship, and strategic design.
Beyond these ventures, I explore storytelling through writing and photography—documenting ideas, brands, and human stories that matter.
For me, work isn’t just about what you do—it’s about what you build, who it serves, and why it matters.